The challenge of redesigning the GQ experience was to enable support the diverse range of editorial content, whilst expand to delivering open, accessible menswear advice, for the average male consumer.
The site now delivers the brand qualities of GQ magazine, helping to attract a strong readership and support the high end advertisers that wish to target GQs sophisticated male readership.
The redesign of the GQ site was awarded the NMA site of the week on launch, read about what they thought.