This is a concept idea for overhauling the current view item experience, we wanted to make the buyers feel more connected with the products they were viewing, so we used a mobile approach of letting the images do the talking and presenting the product details as highlights.
Tag: Information Architecture
eBay was facing serious issues stemming from a previous app overhaul. Customer feedback and purchasing patterns indicated a deep discontent with the experience, app ratings had dropped from 3 to 2 star reviews. The original vision for the overhaul was to create a holistic experience across multi platforms, but when faced with continued negative feedback, we decided to explore creating a rich native android user experience, implementing the Google material design system.
We began by running pilots in specific interest areas, and linking those interest in the new mobile app framework. The content is user created, managed by experts within each field, and include inline onboarding, so you are able to define your interests within a subject and level of expertise.
Shopping on eBay involves quite a bit more searching that other commerce services, due in part to the vast size of the marketplace, the variability of the item condition and the diversity of the sellers available.
We observed that with users spanning multiple platforms during the length of each shopping mission, continuation from where they left was much harder than it needed to be.
The approach we took was to evolve a combination of the recently viewed items list, recent searches and our rich merchandise services. We asked the search science team to work to cluster groups of items around common groups, in order to make the options more approachable.
The redesigned product page experience was led as a mobile first initiative, prioritise the right information for user, in a consumable portions, with the options to drill down and explore further.
The new experience shows the core details about the product (including extracted seller description for more friendly mobile experience), shipping, returns and trust information about the seller.
Vogue’s redesign aims were to deliver a clear navigation, to support driving users across the variety of content, refine the visual design to be as minimal as possible, reduce complexity and clutter, improve the readability of the content, allowing users to focus on the content rather than the site design.